Adding more presses than what you have


Posted: 16 Jan 2006 12:42 pm


Hello, so far so good. Been using the program for two days now and I was wondering, how do I add and change the presses you have listed? I have Two 2-Color and two 1-Color presses and want to add them all in.

As you may have gotten my email, I understand you can't add presses but I have four different presses, two 2-colors 12x18 and 19x25 so you can understand why I can't use them as the same price structure. Thanks.
. . . . . Ed Messer
Joined: 16 Jan 2006  Posts: 1  Location: Bennington VT


Hi Ed, welcome to the Forum. Take a look at Can I add an additional Press? and see whether that answers your question. I did get your e-mail, but allow me to respond to it here on the forum so that other Morning Flight users can benefit from the answer. Hope you don't mind.

About the "free" observation in your e-mail - free is no bargain if you can't get the program to work for you. In a nutshell, here are some of the reasons why Morning Flight uses virtual presses:

When a customer comes into your shop to order 1,000 flyers, I firmly believe he or she doesn't care whether you print those flyers on your 12 x 18 or your 19 x 25 press. Only a printer has the expertise to select the press and how to best run the job. What Morning Flight asks is that, from a pricing perspective, the decision be based on the specifications of the product. The price should never be higher because the designated press is down today, waiting for a part to come in. That will affect which press you'll actually have to pick to produce the job, but it shouldn't  determine how you price it.

In a previous post, I mentioned that consistent pricing (along with consistent quality and service) is the key to keeping customers happy. A $100 letterhead you ran last month on your 12 x 18 can't suddenly cost $150 coming off your 19 x 25 if you're counting on repeat orders.

Then there's the internet. Before long, your customers will expect to get prices off your website 24/7, and when that time comes, the type of press to which the job ultimately gets assigned is no longer a factor. That will leave the product, not the press, as the price maker. All estimating coming off the web will by nature be product-centric, and Morning Flight is just ahead of the curve.

Having said that, there will be a press-based version of MF down the road. The product-centric approach doesn't work for everything. Large projects and very long runs are best quoted as "Specials" on the physical presses they'll actually be run on. But a press-based estimating system can't be written for amateurs, so it will never see the internet.

Ed, while you're getting a feel for the program, make a few twin sets of products that resemble some of the jobs you quote on regularly, then set the run properties of one twin so it would get assigned to your 12 x 18, those of the other twin so it would get assigned to your 19 x 25. Now compare the pricing to what you would have charged had you quoted the jobs manually. Keep adjusting the hourly run cost for the press, then the makeready, run speed, and multiples of the products.

It will take some more "messing around," as you've put it in your e-mail, but in time, I'm sure Morning Flight will give you a pricing formula you can live with.
. . . . .  Hal Heindel