Pricing Questions


Pricing Copies


Posted: 15 July 2010

I need to know the best way to do this. The copy pricing only goes to 1000 in the price breakdown. With my new copiers I can make 5000 runs cheaper and faster at times than on my press. Longer runs are no big deal now. What is an easy way to set this up for others to use also? If a customer comes in and wants say 3500 and we need to price it. I want my counter help to be able to price the easy jobs on the phone or walk in.

. . . . .  jerryjfm

Actually, the breakdown goes to a cool million, Jerry. You can either change the quantities of the standard copy products, or create new ones. Both the quantity brackets and the copy prices are fully adjustable - you can set up any sliding scale you need:

1. Enter your quantity brackets on the left
2. Enter your highest copy price in the top box on the right
3. Enter your lowest price in the bottom box
4. Press the Sort button (third from the left) and let MF set the sliding scale.

Piece of cake!

. . . . .  Hal Heindel


Well I may need to rethink my breaks. Seems like it needs more. You would charge the same from 1000 to 5000 at say 4.8 cents? Then 3.9 cents same for 5000 to 10000? That means that 2500 would be at 4.8 in this example right? Am I on the right track here? I would think there would be more price breaks. I guess I need to do some more work here.

. . . . .  jerryjfm

I'm guessing you do, Jerry. The example was merely to show how it's done, not a suggestion of actual prices. Those are defaults out of the box, when Morning Flight is first installed. I think the scale in the example would probably work for you, although if you can't bring your copy price for 5,000 down to the same level as offset, I would leave the top bracket at 5,000 >, not reduce it to 10,000.

The actual prices will depend on two factors: Your cost (click charges, lease payments, labor, rent and utility costs, paper) and the point where your customers are convinced you're offering more value (price, turnaround, delivery costs, easy access and parking, overall service).

The value factor determines how much you can charge, the cost factor how little. Without getting into the cost-plus debate all over again, I stand with Henry Ford on this one: Find the highest price your customers are willing to pay, then bring your costs below that. It can be done. Unless you're the only printer on an island, one or more of your competitors are already doing it.

Good luck, and happy pricing!

. . . . .  Hal Heindel

Yeah, I got it. By the way, when will MF figure out my cost, click, labor, and all? It gives me a headache!

. . . . .  jerryjfm